About Pitchfork New York Hardwear:
While it’s no secret music and fashion have gone hand in hand, one must look with a discriminating eye at the differences between clothing inspired straight from the vibrant culture of underground movements and the mainstream’s attempts to mimic this kind of authenticity.
In 2003, three longtime friends, Mike, LD, and Warren, were thinking about putting together a business that not only reflected their camaraderie, but also their passion for music and the lifestyle that runs in synchronicity with it. These New York natives decided to start a clothing line that represents both their stylistic and artistic interests and, like a mirror, would reflect what was happening within the scene today.
What they came up with was Pitchfork New York Hardwear– one of the fastest growing clothing lines affiliated with underground culture.
According to Mike, “We wanted to come out with a product that people from the music scene and our lives could relate to. We create styles that we would wear ourselves and I think that says something about the validity of our company.”
As Pitchfork continues to evolve, look for the company to remain firmly entrenched in the roots of its inspiration in the first place: underground music—a sure sign that these trend setters are focused on authenticity.
Pitchfork was started with $300 and is now recognized worldwide. From Hip Hop thugs to Metalheads to Punks, there is gear for everyone.